作为Jordan品牌庆祝《空中大灌篮》20周年市场活动的最高潮，影片《绝地反击》于12月1日在大中华区首映。20年前，迈克尔·乔丹用奇迹般的灌篮将地球的篮球从噩梦中拯救，而20年后的今天，面对卷土重来的魔星人军团，Jordan品牌运动员布雷克·格里芬（Blake Griffin）和吉米·巴特勒（Jimmy Butler）作为领袖吹响了颠覆战役的号角，带领那些热爱篮球的年轻人进行颠覆之战。
</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1" style="text-align: left;"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<font&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<div style="text-align: center;"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;《绝地反击》</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</font&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1" style="text-align: left;"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<font&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;1996年，电影《空中大灌篮》所创造的流行文化现象，让球鞋文化走进大众的生活，影响了整整一代人。为庆祝这部标志性的电影上映20周年，Jordan 品牌打造了这个经典故事的“续集”，并在全球范围内开展市场活动。在这个“续集”中，魔星人回到地球，再次统治地球的篮球世界。片中布雷克·格里芬和吉米·巴特勒带领新一代篮球爱好者，脚穿Jordan最新战靴，打响了与魔星人军团的颠覆之战。Jordan品牌希望通过一系列活动将这部电影宝贵的精神传达给更多新一代的篮球爱好者，鼓励他们无论身处怎样的境地，都能有克服障碍的决心和勇气。</font&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1" style="text-align: left;"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<font&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Jordan品牌全球设计副总裁大卫·克里奇（David Creech）分享了《空中大灌篮》对于Jordan品牌以及整个球鞋文化的意义：“二十年前，《空中大灌篮》打破了运动员与普通人的界限，将篮球运动带入了无数青少年的生活。二十年后，它所传达的‘颠覆’信念仍然根植于Jordan品牌的价值观中，并将陪伴着我们走向未来。”</font&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<img src="/upload/images/article/22ef3772-8ab1-4bc3-90c0-380c53cba34d.jpg" / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Jordan品牌全球设计副总裁大卫·克里奇（David Creech）分享Space Jam产品故事</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1" style="text-align: left;"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<font&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;在北京的竞园艺术中心，一座“秘密基地”矗立着，消费者可在当中享受身临其境的空中大灌篮主题体验。基地外侧贴满魔星人军团海报，入口处巨大的“DEFY颠覆”字样展示了颠覆之旅的主题。进入基地后，消费者首先可观看最新的《绝地反击》影片。在随后的产品展示区中，全新Space Jam系列产品在断壁残垣里寄育着人类击败魔星人、夺回地球篮球的希望。展示区之后，太空舱式样的更衣室配备了最新Space Jam系列装备，消费者们可试穿装备，上场接受专业教练的训练，并在随后迎接属于自己的颠覆之战。</font&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<img src="/upload/images/article/9f7614bc-2c65-4d32-85d6-c236cdfef631.jpg" / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;为庆祝《空中大灌篮》电影上映二十周年，Jordan品牌开展系列活动，鼓励新一代篮球爱好者大胆颠覆挑战</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<img src="/upload/images/article/7a4b7577-7c34-4542-aba4-1a2f69834a57.jpg" / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;“秘密基地”长廊</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<img src="/upload/images/article/fcdb64d0-f869-49f2-a321-1e3474bf8a30.jpg" / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Space Jam系列产品展示</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p2"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<img src="/upload/images/article/ad515e0a-97b3-46b3-83d9-e088550d0e89.jpg" / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; <style type="text/css"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; -webkit-hyphens: auto; font: 16.0px 'Helvetica Neue'; -webkit-text-stroke: #000000} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; -webkit-hyphens: auto; font: 16.0px 'Helvetica Neue'; -webkit-text-stroke: #000000; min-height: 18.0px} span.s1 {font-kerning: none} </style&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; </p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<img src="/upload/images/article/e9053ec2-6ce0-4f44-abbf-6a70a55e6e07.jpg" / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<img src="/upload/images/article/ae17deaa-918d-43ec-82f4-c15506684c80.jpg" / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;消费者可试穿Space Jam系列装备，并上场接受专业的训练和篮球体验</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<p class="p1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<span class="s1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<img src="/upload/images/article/ce8bdb16-60e8-4c73-aef4-b69a03764a65.jpg" / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<br / /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</i&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
《绝地反击》
